Rank higher.
Get found faster.
Imagine your website is a fishing boat and the ocean is the internet. You’re trying to catch fish — but you don’t have a net. SEO is your net.
How can SEO help you?
SEO (Search Engine Optimisation) is how high you rank on Google when someone searches for a business, product or service in your industry.
"Imagine your website is a fishing boat and the ocean is the internet. You're trying to catch fish but you don't have a net."
Google is the world’s most powerful referral engine. Every day, people in your area are searching for exactly what you offer — the question is whether they find you or your competitor.
Visibility When it Matters
When a potential customer searches for your service, SEO determines whether your business appears — or your competitor's does. Front page presence is everything.
Even Word of Mouth Googles You
Even when someone hears about you by referral, they still need to find your contact details — physically, by phone or email. Online is where they'll go.
Long-Term Return on Investment
Unlike paid ads that stop the moment you stop spending, well-executed SEO compounds over time — building an asset that keeps delivering value month after month.
Trust & Credibility
Ranking highly on Google signals authority and trust to your customers. Being on page one communicates legitimacy before they've even visited your site.
Local & Website SEO — both matter.
Local SEO
Google themselves state that over 97% of people search for local businesses online. Would it make sense for your business to rank highly on the front page of Google?
Don’t forget that even when someone hears about you via word of mouth, they still need to find you — physically, by phone or email. Online — and most likely via Google — is where they’ll go these days for that information.
Local SEO is all about making sure Google knows who and where you are. How else can they direct searchers to you as the best business to solve their problem?
97%
local businesses online
before contacting them
- Google Business Profile - Your local listing, optimised and claimed
- Map Pack Rankings - Appear in the local 3-pack for nearby searches
- Reviews & Trust Signals - Build the reputation Google rewards
Website SEO
Website SEO is all about telling Google who you are and what you do via your website. There’s a definite science to how you present the visible and background information on your site.
Times have changed — and continue to change all the time. But right now, it’s more about what the user sees than what your web developer tells Google behind the scenes.
Google wants to make sure that when someone searches something, the content they see on the top web results matches the search — simple really…
- Content Optimisation — What users see must match what they searched for
- Technical Performance — Speed, mobile-readiness and crawlability
- Internal Linking & Structure — How Google navigates and values your pages
- Keyword Strategy — The exact words your customers type, woven into your site
Why Lawford & Co for your SEO?
Deeply experienced.
Results proven.
Lawford and Co founder James Higgs learnt SEO from the ground up, working a variety of marketing roles before starting the company. Having been a long-time supporter of local businesses, he learnt Local SEO in the early days — before it was as widely accepted as it is now.
Because of this experience and knowledge, Lawford and Co has a unique, extremely forward-thinking and market-leading approach to improving SEO rankings.
At Lawford and Co, we live, breathe and operate the most up-to-date SEO principles that have achieved excellent results for a huge range of industries. When it comes to local SEO, we’ve claimed over 400 Google My Business Pages alone across Australasia, and our ongoing relationship with Google means we are constantly updating and improving our knowledge.
An SEO Program like no other.
Combining his learning and development experience with his marketing knowledge, our founder has built an SEO Program like no other in the market. Its unique structure covers all of the following in one very clever program:
- It establishes your core SEO fundamentals
- It manages, monitors and reports on your progress
- It graduates you from one aspect of SEO to another each quarter
- It aims to educate you about SEO along the way
- It empowers you to take control of your SEO so you don't need to keep paying people to do the basics for you
All of this can be done in one big hit — however, the benefit of this structure is dividing your investment into palatable educational and financial instalments. Talk to us about how this might work for you.
Don't take our word for it — Google us.
We don’t own all search terms, but we do rank pretty darn well if we do say so ourselves. Try Googling any of the following to see how we go!
- Marketing Consultants New Zealand
- Marketing Dunedin
- SEO Dunedin
- SEO Company Dunedin
- Marketing Strategy Dunedin
Click any term above and search it in Google — this is the proof that our SEO knowledge is the real deal. We practise what we preach, which is exactly why you should trust us with your rankings.
How we improve your rankings.
A structured, quarter-by-quarter program that builds sustainable SEO results — not quick fixes.
Audit & Strategy
We assess your current rankings, website health, local presence and competitor landscape before building a tailored SEO roadmap.
Fundamentals & Setup
We establish your core SEO fundamentals — Google Business Profile, on-page optimisation, technical fixes and keyword-aligned content structure.
Build & Progress
Each quarter we graduate you to the next layer of SEO — building authority, earning links, expanding content and improving local signals.
Report & Educate
We monitor, report and educate you along the way — empowering you to understand and eventually own your SEO without ongoing dependency.
Clients we've moved to the front page.
Here is a small sample of clients we have helped improve their rankings to the front page of Google search results.
Preston Black
FRONT PAGE GOOGLE NZ
Aspiring Medical
FRONT PAGE GOOGLE NZ
Wilkinson Rodgers
FRONT PAGE GOOGLE NZ
Numbers that prove
our SEO credentials.
400+
10+
97%
Pg 1
- Web Design
- Web Development
- Google Adwords
- SEO
- Marketing Strategy